The creative community in animation has a long way to go to reach balance and economic equality with many other sectors of the entertainment industry. Much of what we contend with has to do with our own apathy and inability to form new business models and move aggressively into the future dealing head on with issues that have plagued us and which have made us second class citizens within our own home. Case in point the struggle that VFX artists are currently experiencing in motion picture production. Actors, writers, voice over artists all receive residuals and enjoy economic benefits that artists are denied. It doesn't have to be this way!

Fortunately someone has been motivated enough to take action. Chance Raspberry of "The Simpsons" fame has started an initiative that AnimationNation is wholeheartedly supporting and I hope that you will too. It's called UNITED WE BRAND: ARTISTS AGAINST APATHY. An iMovement that is fresh out of the box. To learn more about United We Brand: Artists Against Apathy and what the effort is aiming to achieve watch the video below. Please sign the petition and encourage others to do the same and help to spread the word. You can also access the United We Brand iMovement's Facebook page here and give it a like.

Thank you Chance for taking the first step in what we all hope will evetually lead to a new way of doing things for artists in animated entertainment and hopefully around the world as well. We can have it if we want it. It begins with education, dedication, determination and unity! Everyone is encouraged to particpate in the UWB:AAA iMovement. Use the venues to post your comments, share your videos and become an active part of the change that's on the way!

EDIT: Here's the link to the Forum topic that Chance started.

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